Alan Geere online
Also at http://alan-geere.com/
Monday, July 11, 2022
Wimbledon, Nick Kyrgios and why everyone needs a coach
Monday, December 06, 2021
HOMELESSNESS: The story that won't go away
PROPPED UP: A homeless man plays the flute and begs with a child.
Photo by student journalist Ming Yu
ONE of my favourite assignments to carry out with student
journalists is under the general theme of ‘homelessness’.
It’s the gift that keeps on giving. Takes students out of
their comfort zones, gives ideal interviewees who aren’t going anywhere in a
hurry and provides for pictures and videos that just happen in front of you.
Yes, I’ve heard all the arguments about why NOT to do it:
- It’s potentially dangerous as the homeless may be disease-ridden or have mental health issues that make them unpredictable. Ditto the animals they have with them.
- They ‘reside’ in unsafe parts of town that could leave students vulnerable.
- They could be under the influence of drugs or alcohol that make them violent.
- Well-dressed, well-nourished young people will not be on their usual calling card list and may lead to unwanted attention.
Of course, these are exactly my arguments FOR doing this assignment. Over the years I’ve had the familiar student response – grumpiness, tears, even actual sickness – but these are far outweighed by those young people who learned that they could do something different and difficult, and even maybe turn in a piece of work that does some good for society as a whole.
![]() |
MAN'S BEST (ONLY?) FRIEND: Photo by student journalist Nora Mao |
One student found homeless elderly people who lived on the
street because they “didn’t want to bother their family”, another was begging
with a child who brought “higher benefits” and one ingenious beggar was
beseeching alms via a QR code on his mobile phone!
It’s a big test for both aptitude and attitude. As I keep
telling them, journalism is actually rather straightforward but great journalism
takes effort, persistence, imagination and a real hunger to want to do it.
When asked why she had only other people’s pictures from the
internet rather than her own photos, one student replied: “This is a photo I
found on my microblog, because I haven't seen a tramp for a long time near my
home at the weekend.”
Last word with one of the better students in the class: “The
Homeless Project is a real challenge. A few years ago, there were homeless
people everywhere, but now we can't even find them if we try. A classmate said
he wanted to dress me up as a hobo for pictures!”
Some you win etc etc…
![]() |
A portrait of homelessness by Ming Yu |
Monday, August 16, 2021
Afghanistan: Then, Now and in the Future
Like many people who have spent time in Afghanistan I am watching events unfold with a mix of incredulity and frustration.
No, I didn’t put my life on the line clearing mines or
pockets of insurgents as brave troops did in this bewildering, beguiling and
bonkers country. But I did share my passion for journalism with around 50 local
people who wanted to play a part in rebuilding their society in the aftermath
of 9/11 and the fall of the Taliban.
As often happens on these ventures, I learned far more from them than I think they gleaned from me. Tolerance, hospitality, generosity and imagination were all in abundant supply. I lived in a guest house with other ex-pats but worked with local people and quickly came to appreciate where they had come from (Russian occupation, civil war) and where they hoped they were going (a stable, secure society…or America).
Reading Kimberly Dozier’s piece in Time magazine this week (right) made me reflect on what became of the drivers, translators, minders and fixers who looked after me – especially when an impromptu cricket match out in the wilds of Badakhshan turned menacing and I was bundled in the back of the car, covered in blankets and spirited away before the men on mopeds with guns could catch up with us.We did some great reporting thanks to the efforts of the redoubtable
Institute of War and Peace Reporting and I hope in some small way helped to
instil a more robust version of journalism to this fractured country.
Bedding down in a former warlord’s outbuilding after
feasting on freshly caught quail watching our merry band of reporters transcribing
their notes I began to feel we were getting somewhere.
Fast forward 20 years and I fear it all appears to have been
in vain.
![]() |
On a reporting trip in the interior of Afghanistan we
stopped to interview this bunch of coal miners who were digging a shaft at the
side of the road.
Friday, February 05, 2021
The shape of editorial leadership
Editorial leaders and…change
A
major theme to emerge from current editorial developments is ‘change’, and
different approaches to leadership and management through intense periods of
transformation, and maybe even revolution, in both attitudes and working
practices. “I think it’s been for a fair while and will continue
to be, might permanently be, about getting a lot of people to deal with a lot
of change,” said Reach Midlands editor in chief Marc Reeves. “I think that’s
what editorial leadership is and it’s going to continue to be so because the
sands are shifting all the time.”
Reflecting
on the wholesale change over the past 10 years, Reeves said: “Probably at the
start of it we thought, ‘when this is all over, we can go back to some kind of
steady state’. That steady state is never going to return and therefore I think
leadership, as far as I can see in the future is going to be continually
anticipating what you need to do to change and helping by involving your teams
in it.”
Jeremy
Clifford, editor in chief of JPI Media, contends that editorial leadership looks
through a different number of lenses. “If you go to the very top, editorial
leadership is how we manage change in a very fast changing, pressurised
environment with lots of commercial pressures while trying to protect what’s at
the heart of what we’re about, which is good journalism,” he said.
But
Clifford acknowledges there is a real conflict and tension in being able to do
that. “If you go down through the ranks of management you’ve got a different
style, and type of leadership that’s about trying to get the best out of your
journalists who are asked to do more and more different types of things and
adapt to change very quickly. Of course, they’re the people who produce the
content, so it’s a different type of motivation and leadership that they need
compared with the editor at the top.”
Helen
Dalby, digital editor for Reach in the North East, warns not to underestimate
the importance of the core skills of managing people through change, developing
and mentoring staff, and being a positive ambassador for our news brands. “Above
all, I believe an outstanding newsroom leader should demonstrate decisiveness,
conviction, good communication, consistency of message and clarity of purpose,”
she said.
Editorial leaders and…their role in
the newsroom
Ian
Carter, Kent Messenger editor in chief, chose the word ‘inclusive’ to describe
editorial leadership in his organisation, the KM group based in Maidstone,
Kent. “It’s moved on a lot from the old days of an editor being there as the
supreme being and scaring the bejaysus out of reporters. It doesn’t tend to
work these days, partly I think it’s because of the makeup of some of the
trainees that come through now. We find they tend not to respond to that kind
of management style any more and also because there is lots of self-learning
involved as well. I don’t think an editorial leader could or necessarily should
be the person who knows how to do every cough and spit in the news room. We should be learning from the kids that come
in as much as they learn from us. So, inclusive.”
There
were concerns from DC Thomson editor Richard Neville about the current trend to
consolidate editors’ jobs, with some titles not having an editor on the patch.
“I think you need someone who is a brand director and I’m not entirely
convinced you can do that wholly remotely. I think you would have to sort of be
a bit immersed in the product.”
Editorial leaders and…organisation
Joy
Yates, editor of JPI Media in the North East, was keen to emphasise the
organisation of the business she works for, Johnston Press (now JPI Media),
rather than any individual, or indeed corporate, attributes of leadership. “Editorial
leadership in our organisation comprises an editorial board which wasn’t
something we’ve always had at Johnston Press. It was something that Ashley
Highfield the recently departed CEO introduced which was a great thing for us
because it very much gave editorial advice. Our editorial chief leads the
editorial board and he sits on the executive management committee, the highest
committee we have so editorial properly has a voice.
Yates
takes part in a monthly meeting in Leeds when there could be a themed, strategy
day. “It might be concentrating on digital and 2019 where we want to be, it
might be very much content or strategy-based, or it might be people. We do a
lot of work with our people and making sure we have business leaders coming
through. We do a lot of career progression.”
For
Neville the different models of leadership in an editorial organisation are
driven by ownership structures. “The motivating factor is with those who
ultimately own the group. So, I certainly don’t think our owners would ever
contemplate not having an editor for individual titles.”
Editorial leaders and…digital
publishing
Dalby’s
background in digital content rather than a traditional journalism entry route
(journalism at university, NCTJ qualifications, industry traineeship) shapes
her response. “We’re digital publishers first and foremost, so editorial
leadership must now involve a deep understanding of how audiences behave and
consume content online. We have an excellent suite of data available to us to
help develop that understanding, and a central part of the job of all content
managers and editors now is to continually analyse, interpret and distil that
information into practical direction to help our teams grow audiences and
engagement.”
Neville
has a different take: “It depends on how you view what it is they [editorial
leaders] do. If it’s just about getting out and getting stories online then you
think of the job as a custodian. If you think anything there is more to the job
than just nuts and bolts, such a legal responsibility, there is much more to
it.”
Wednesday, December 23, 2020
Web Summit: How old school journalism was given new world treatment
Were you at Web Summit 2020? No, thought not. Luckily for you Alan Geere was among the 104,328 attendees at one of the world’s biggest online love-ins and sends this verdict
Sometimes it felt like you had wandered into a zeitgeist TV
show – think ‘Industry’ the BBC2 drama currently airing about life in the
bonking, sorry, banking world – with impossibly attractive and intelligent
young people sharing the secrets of their life in a totally confident and
competent way.
Of course, there were older people there too.
Sir Tim Berners-Lee (65), casually billed as ‘inventor of
World Wide Web’ was there touting his new business, but grumpy old man of the
day award goes to Norman Pearlstine (79) the outgoing (as in shortly leaving,
not party animal) executive editor of The Los Angeles Times, who
pessimistically presaged the demise of journalism.
“There is an existential crisis of journalism,” he said. “Government
handouts or altruistic benefactors seem the only way to go. Large numbers of
the population do not have the money to pay for information.”
But it wasn’t difficult to see that Norman might have missed
the point. Here were more than a Wembley Stadium-full of people who had paid up
to 999 euros to practise their own individual journalism – listening to
information and weighing up the interest, importance and effect of that
knowledge.
Wed Summit isn’t going to change attitudes and approaches to
journalism and publishing overnight. But like its heavyweight political and
financial counterpart – Davos – anything that treats the problems with both seriousness
and positivity has to be applauded.
And, yes, I’m ready for Web Summit 2021 – hopefully at the
Altice Arena in Lisbon which I hear is very nice in December!
Tuesday, December 15, 2020
From hiring and firing to balancing the books: Editing 2020
Jeremy Tunstall, writing in his seminal 1971 work Journalists at Work, chose to feature the ‘personnel management
decisions’ in his dissection of the constituent roles of the editor. Calling
these decisions ‘considerable’ he highlights the ‘hiring and promoting of wide
range of journalists’ and the financial responsibility of ‘controlling salaries
and expenses of over £1 million a year’, which equates to around £13.8 million
a year in 2019 when taking inflation into account, according to the Bank of England
(Bank of England, 2019).
While Tunstall
was basing his comments around national newspaper editors there is still a
considerable financial burden for regional newspaper editorial leaders to bear.
For instance, a mid-sized newspaper with 50 journalists earning an average of
£30,000 per annum would leave the editor looking after a wages budget of
£1,500,000. Jeremy Clifford, editor-in-chief of JPI Media, has overall control
of 800 journalists, so using the same formula he is ‘controlling salaries’
totalling £24,000,000.
Recruitment is
also taking up a good proportion of the working life of the editorial leader.
At the time of interview Marc Reeves, West
Midlands Editor-in-Chief for Reach, said he had invested in the past
five weeks “a good 50 or 60 per cent of my time to recruitment”.
What employers
are looking for
Like many of the
facets of the editorial leader’s job, recruitment is a skill that has to be
acquired, either through training or practice, but is an expertise that
publishers expect to be in place, even if the individual in charge has relatively
little experience. Everyone appears to have their own style and approach,
especially as there is no necessity to follow a ‘fixed formula’ of
questioning as required of public institutions like the police, health service
or universities who could find themselves on the wrong end of a Freedom of
Information request by a disgruntled unsuccessful candidate.
There are a range
of qualities that editorial leaders are looking for in recruits, including:
·
Flexibility
·
Inquisitiveness
·
Energy
·
Intelligence
·
Spark
·
Passion
·
Hunger
·
Can-do attitude
·
Self-motivation
These conceptual
qualities are difficult to assess at interview and a candidate may end being
ruled out by nervousness, unfamiliarity of surroundings or a lack of
understanding of the process.
On top of this
recruiters are looking for more tangible skills that can be tested, either by
looking at previous work or in a live interview scenario:
·
Communication skills
·
Skilled multi-tasker
·
Practical skills
·
Story-telling online basics
Also evident was
the requirement for a ‘good news sense’, which is both a quality and a skill
but continues to defy definition despite academic efforts.
Exploring the
‘qualities’ expected in recruits
Clifford offers
this clear outline of what he is looking for, citing communication is a core
skill, especially verbal communication:
“The first think I still look for is
something I’ve always looked for and that’s passion, because you can teach a
lot of the other things but you can’t teach a hunger and a passion.”
Along with that
enigmatic ‘news sense’ Ian Carter, Editorial
director of the KM Media Group wants potential recruits to demonstrate
‘flexibility’:
“Probably flexibility is the thing that
slightly differs nowadays, because I need to know that if they stumble across a
story on the walk home from the pub, that it will be on the website by the time
they’ve got through the front door.”
The recruitment
process will typically start with an application, and things can go wrong even before
they have started. Helen Dalby, Senior Editor and Head of Digital for Reach
North East, says the basics are as important as ever:
“I will reject a CV with a spelling
mistake out of hand, as if a would-be reporter can’t manage to proofread a
document as important as that, I can have little faith that their copy will be
clean.”
Even at interview
it may not be what the candidate says that matters, but how they present
themselves. Clifford is looking for “really good signs of communication”.
“I remember when I was interviewing
someone for a job, I told him there and then he wasn’t going to get it because
at no point did he make any eye contact with me. I said if you are not going to
look me in the face, or not make any eye contact you’re never going to get a
story off anybody.”
Dalby feels it is
important for interview candidates to be well-prepared: to know the websites
and newspapers, to have followed the outlet on social media and to be ready to
express a view on a recent story or Facebook post. “Considered criticism is far
preferable to the dispiriting response of, ‘I’m not sure’ or, worst of all, ‘I
haven’t looked’,” she says.
Carter turns the
tables on applicants and researches them a lot more thoroughly:
“They quite often again look shocked
when you repeat something they put on Twitter or Facebook a week ago and they
sometimes feel quite awkward and embarrassed by it. You might say ‘I see you
went to see Ed Sheeran last week’ – nothing wrong with that at all, but they
seem to be quite surprised that you’re reading it. It’s a useful skill to learn
that what you put on social media people are looking at and taking notice of
and its yes, we are more fully armed with stuff about them that we can that we
can throw them sometimes.”
Journalism
education and “young dinosaurs”.
As if cementing
stereotypes, there seems little love lost between employers and the further
education colleges and higher education universities sending out people with
journalism qualifications.
While
acknowledging that young people are getting better equipped as the educators
belatedly recognise the role as it is now, Reeves has this forthright view:
“Sometimes the colleges were giving us
young dinosaurs because they were training them for an industry that stopped
existing 10 years previously. Colleges
have now largely caught up or are catching up so those online story-telling
digital basics are now being much better baked in.”
Carter is a
little more forgiving of the candidates, saying that sometimes people are not
prepared for life in a newsroom through no fault of their own.
“One of the things you get at
university is usually state of the art equipment and you’re used to operating
on Macs. Sometimes people come to us and they finish up working in our
Gravesend office, which has still got an outside toilet and old equipment and
they think ‘wow!’ and you can see the shock in their faces.”
Carter complains
that the recently qualified students are not fully prepared for the commercial
realities or the expected workload because they demand a lot from people.
“We get students from the university of
Kent come in and spend two weeks with us and I think even after that period they
don’t quite get what the expectations are from a journalist in this day and
age.”
Can they do
the job?
Reeves says the
trainees his company takes on have already completed “pre-entry stuff” at
various establishments around the country. They’ve had an immersion in law,
public admin and other elements, such as shorthand. He says they make sure that
the candidates have experience in different story-telling, have a view about
how things can be told and have an ability and an interest in exploring
different ways to get their content to people via Instagram, Facebook and other
channels. But his message is:
“At the heart of it: Do they know what
a story is? Do they have a view of what people will be interested in? It’s what it’s always been, it really, really
is.”
Carter says news
recruits can learn new technology in a matter of weeks, but for him they have
got to come in with and demonstrate good news sense and flexibility, which he
rates as most important:
“So often now people come into an interview …
but when you say give me a story, they look at you like you’ve asked them to grow
a second head. It’s just, you know, that’s what I want, everything else you can
teach them.”
The contemporary
reporter is a skilled multi-tasker, maintains Dalby. Writing, taking
photographs, shooting and editing video, broadcasting via Facebook Live and
managing their outreach on social media are all part of the day job. The
technical elements of that can all be taught, she says, “so above all we’re
always looking for can-do attitude and self-motivation”.
Funded
reporters, apprentices and diversity
Financial input
from the BBC, via the Local Democracy Reporting Scheme, and Facebook, which has
given £4.5 million to fund the Community News Project has changed the nature of
editorial recruitment in the UK regional press. Now there are other avenues
into a job, rather than the traditional FE/HE/NCTJ qualification route, with
apprenticeships also gaining traction.
With the £4.5m ‘charitable donation’ from Facebook, 82 newsrooms across
Britain were able to recruit new reporters under the umbrella of the Community
News Project, managed by the National Council for the Training of Journalists
(NCTJ).
The 82 new appointments are dominated by the big three publishers with
Reach having 28, Newsquest 23 and JPIMedia 19. The others go to Archant (4),
MNA Media (3) and a little belatedly KM Group (2) and one each for Baylis
Media, Barnsley Chronicle and Newbury Weekly News. The publishers have received
more than 4,200 applications, averaging out at more than 50 for each job (NCTJ,
2019). The positions were open to
people with no journalism experience, or some training, and those who have
passed their preliminary NCTJ exams.
Clifford, as one
influential editorial leader, is a supporter of the apprenticeship route and
when interviewed reported that his organisation had taken on 10 apprentices in
the previous 12-15 months. He said:
“These are young people, kids if you
like, who are at college or finished school and have not gone to university.
They are desperate to come into a newsroom and these are people who’ve almost
been brought up with the brands. As kids their parents have got it into the
homes. I remember someone who was interviewing them said she felt quite
emotional listening to them. I see absolutely hunger in these people and I see
it as an absolute privilege to walk in a newsroom and work with them. We don’t
know what will happen during their training programme but if you can just
bottle that and keep it and point them in the right direction then I think
they’ll succeed.”
Clifford concedes
that apprenticeships have been ‘faddish’, but attributes the success of the
movement to onerous university fees and the pressures on students through
education. He feels apprenticeships have become re-established, much like the
traditional indentureship programme.
Carter takes a
dynamic approach to the recruitment process with apprentices:
“When we’re recruiting apprentices, we
kick them out into middle of Medway at some point and do what we’ve done
before, and tell them to come back with
a story. If they do brilliant – even if
they don’t as long as they’ve gone out and spoken to somebody and demonstrated
that they can talk to them – that counts in their favour.”
In a more
philosophical reflection Clifford feels all these schemes enables newsrooms to
tackle some of the diversity issues of newsrooms dominated by “white, middle
class, university graduates”. He continues: “We get people who may never have
gone to university, never had the opportunity, but actually are part of,
brought up in their community, so I think it will help diversity as well.”
Wider HR and
financial responsibility
Returning to
Tunstall’s assertion that ‘the personnel management decisions are considerable’,
Reeves reflects that things may not have changed that much: “You know your
staff costs budget and your freelance budget, there’s nothing new there. Both
have been under more pressure and you know constant pressure, in the past 15
years, so there’s nothing new there.”
Joy Yates, Editorial Director of Johnston Press North
East, has learned to understand circles of influence and control as part
of her editorial leadership role. “What is out of control just don’t worry
yourself about, just concentrate on the things that you can make a difference
with and influence. You do you want to be involved in everything, you do want
to change the world and do this and do that, but you just have to be sensible,”
she says.
She acknowledges
that she is open to challenge and thinks it is really important for people to
know that. “Just because I have the title of divisional director doesn’t mean
I’m not infallible,” she says. “We’ve got people who can recognise people’s
strengths, so whereas I can direct and advise and guide do the HR element of
sport, I don’t know what those guys know. A combination of our talents and what
we do gets us there.”
Wednesday, November 11, 2020
Editor update: Time for a commercial break
Bottom line and audience
Newspapers have
long had editorial staff whose role is to service commercial interests. Titles
ranging from ‘commercial editor’ to ‘special projects editor’ and the more
straightforward ‘advertising writer’, but now there is an expectation that the
traditional editorial leader will take a much more significant stance in the
commercial wellbeing of the title and business.
“Editors do need
to be more commercially savvy,” says Ian Carter, Editorial Director of Iliffe Media. He recalled
a meeting he had with a group of editors:
“I
was saying to them that they have to be aware that now more so than ever that
increasing your web audience has a direct impact on the bottom line. I was saying to them if you increase your
digital audience three-fold, which is quite easy from where they are now, that
means £400,000 to the bottom line, just through increased revenue. They have to
understand that and they can’t operate in isolation.”
Editors have
always been commercial, maintains Joy Yates, Editorial Director of JPIMedia in the North East who
says they understand private sector businesses and the need to make the bottom
line. However, to attract the commercial revenues “more and more we’re finding
that it’s the editorial route into some of these big players that really works,
so it’s all about collaboration”. And that ‘collaboration’ can take different
forms, as she explains:
“It’s
not every customer that is suited to a 15 x 4 [a quarter page display
advertisement] but they might be suited to an online piece of content which a
reader is not thinking is an advert. It’s just more interesting …so its
constantly going back to content being key and that’s one of the drivers that
we find. So, it’s working closer with our commercial friends but understanding
our place in it.”
Jeremy Clifford, Editor-in-Chief of JPIMedia, acknowledges
there is pressure to create content that’s going to attract advertising but
maintains it can be done in a positive way, explaining:
“If
you write a story which attracts a page view for you then that’s got a
commercial pressure with it, because then you’re going to be directed to say
‘right I want more of that content over there’ because I’m going to get more
page views which generate more revenue as a result of that. So that’s one of
the financial pressures which is a good pressure because you listen to your
audience and you monetise it that way.”
Marc Reeves, Marketplace publisher, Midlands &
Wales for Reach plc. says that the ultimate direct lever pulled
to influence the commercial success of the business is the scale of the
audience generated. Instant, contemporaneous metrics are available showing
audience engagement online and Reeves admits: “I’m held to account on those
numbers every single day, so that’s a new thing.” He further reflects:
“You
could say ‘well, that just replaces the old focus on circulation’. It does,
it’s really the same thing in a different guise with different economics
beneath it and I think on the journey to those editor/publisher roles, I think
a more sophisticated understanding of the commercial levers that everyone pulls
is probably more necessary.”
.
The rise of native advertising
Clifford agrees there is commercial pressure in terms of sponsored content and
invokes the ‘church and state’ concept too. “I think we’ve got to be really
careful and aware of those pressures and we need to still be cognisant of the
church and state so that we write content which is there because of
journalistic reasons. That said, I do
think there is relationship with commercial organisations that you have as long
as you clearly label it, I think that’s also okay as well,” he says.
Reeves thinks it’s important that journalists understand how the economics
work. “For too long we had that church and state where editorial just wrote the
stories and was quite antipathetic to the commercial side of things, which sort
of worked when we were a monopoly and the money was being delivered in lorries
every day,” he says.
There is an acknowledgment from Carter that they are quite far into the world
of native advertising which brings all kind of commercial awareness and
sensitivities. “They [editors] need to wear two hats, they need to be able to
wear a commercial hat but also know when to put those Chinese walls up and say,
just because my website is carrying a piece of promoted content about your
double glazing company we’re still going to be covering you when a house that
you’re working on burns down.”
But he denies the accusation ‘why are you doing disguised adverts
editorially?’. “We’re not. We have run editorials about local chip shop week
since the dawn of time and it’s just a new twist on that really.”
Yates recalls
that when she first started in the industry 30 years ago “it was commercial and
editorial and never the twain meet. That just can’t happen any more”.
Into the future
Helen Dalby, Audience & Content Director for
Reach in the North East thinks the commercial collaboration undertaken by
newsroom leaders will develop further in future. She says that it will become
increasingly important strategically that the focus as editors is on growing
and developing audiences in the ways that they can control. Expanding in her
theme, she said:
“We
need to use loyalty services such as apps and email newsletters and via a total
commitment to a good user experience online and to driving up engagement. The
rigours of search engine optimisation have meant that we’ve had to become very
disciplined at managing detailed seasonal publishing and republishing. Our
increasing commercial collaboration also means it’s important that we as a
newsroom are well planned, as good planning and communication gives our
colleagues in advertising departments the time they need to monetise the
audience opportunities we’re delivering.”
Reeves reflects
on the changes of the scale of the newspaper business, where numbers have
shrunk from 500 people in an organisation. “We are now down to a newsroom out
there with 50 people in it and that includes some commercial people so you
can’t have that demarcation anymore. Therefore, the better informed and
equipped people are to them make those decisions around the whole of the
business the better decisions those will be.”
There is also a
concern about the proliferation of primarily internet-based competition. Yates describes
the advent of the ‘bedroom journalist’:
“Everybody
can create content; everybody can pick up a smartphone and take video and post
it on any channels they want to or and anybody is a bedroom journalist. We can
all post every day on Facebook, Twitter, Instagram, Snapchat. By doing that
you’re creating content so competition is really, really everywhere.”
One of the direct consequences of the drive
to become more commercially aware has been the transformation of
straightforward ‘editor’ roles into ‘creative content director’, ‘brand
editor’ and ‘audience editor’. Whether the world outside the media business has
any appreciation of the subtleties of these naming conventions is debateable,
but the biggest impact is the message sent to journalists that their vision and
scope has to be extended to appreciate that they work for a business that needs
to demonstrate it is receptive to commercial concerns.
The multiple
channels of the delivery, as outlined by Yates above, also make it important
that editorial leaders have a working knowledge of how these applications
operate and the advantages they bring to their business as well as the
beneficial impact for rival competitors.
Conclusion
Editorial leaders
tend, almost by definition, to be a confident breed. The individuals in this
study are no exception and by the very nature of their survival in tough times
have shown themselves to be astute and commercially aware, although Carter is
grateful for what he calls ‘the great stock in editorial freedom’ placed by his
company. “I suspect that may not be the case at some other companies where we
have seen very good, probably difficult, truculent editors leaving and
possibly, and I’m making big assumptions here, slightly more malleable people
are in key positions in some companies,” he said.
There is no
suggestion that editorial leaders today need to be ‘malleable’ but they do need
to be probably more commercially aware than their predecessors.