Wednesday, May 10, 2017

Masterchef and a masterclass in leadership

WE’RE a lucky bunch, those of us helping media folk with the ticklish issue of leadership.
Forget management – that’s just getting the right people in the right place at the right time doing the right thing – I’m talking about showing, telling, providing guidance, direction, a kick up the wotsit and praise when due.
Because everywhere around us are examples of leadership. Some good (1), some ok (2)and some in need of intensive care. The shift leader at Wetherspoon’s who’s running around keeping both staff and customers happy (1), the train guard keeping us posted with too many announcements (2) and the head receptionist at the doctors who doesn’t seem to know or care that a bunch of sickly ‘customers’ are waiting (3).
Self-important media moguls who turn up for my one of leadership workshops soon find themselves in a supermarket, seeing for themselves how a fast-moving consumer business copes with a myriad of staff and customer issues. And likely as not the manager doesn’t even have an office!
So what a joy it was to see Michelin star chef Paul Ainsworth on Masterchef this week (BBC1), with a masterclass in leadership.

See below how he worked with a new team to provide sparkling service AND a good time for all.
EXPLAIN: Clearly set goals and make sure everyone knows what is expected of them
BE INVOLVED: Do not be a spectator, be a participant
STAY IN CHARGE: Be cool, but firm when the going gets tough

PRAISE: Little and often works best (that's a high-five, by the way!)
KEEP ON TRACK: Don’t allow to get caught up in the moment
FEEDBACK: You might be having a great time, but is everyone else?
GET STUCK IN: Do as well as show and tell when necessary
CUSTOMER REACTION: Share feedback from the outside world

Monday, May 01, 2017

The Next Big Things that journalists in the UK could (should?) be doing

Think you know what’s next for the media? No, me neither, but here’s an insight into some things that are moving and shaking in the USA, traditionally where it all happens first…

WATCH THE BIRDIES: Fashion designer Tommy Hilfiger takes a selfie to remember in the new Instagram Photo Pit at New York Fashion Week (see Instagram story below)
WHISPER it, in case any ‘digital engagement officers’ are listening, but UK newspapers have been slow to embrace social media as a newsgathering tool.
Twitter, Facebook and co are too often still seen as the digital equivalent of the green pen letter writer splurging off in the corner without recourse to facts or reason.
The occasional Facebook comment or Twitter post will turn up in a story mixed in with other quotes, but rarely is social media used as the starting point for coverage. But here across the United States, newsrooms are embracing crowdsourcing to ignite their real-time reporting.
The Florida-based Poynter Institute, America’s leading journalism think tank, tracked the use of crowdsourcing in the wake of President Donald Trump’s initial refugee ban in January.
The Los Angeles Times put out a call for people’s reactions to the news. Their collection which ran the same day, shows a collage of fear, joy, anger, respect, sadness and support.
“This is about displaying a diversity of experiences,” said Alexandra Manzano, director of audience engagement, “but it’s also about us building trust and relationships with our readers.
Manzano reports that this approach has become a rich trove for us in terms of finding sources, hearing from more people and representing more people. “We are finding more story leads and also t able to dive deep into the complexity of our country right now.”
At the Dallas Morning News editors saw pictures of travellers detained at Dallas Fort Worth International Airport and the protests in response and quickly built a form asking immigrants in Texas to share their stories.
It felt like a long shot on Saturday night when engagement editor Hannah Wise put the call out on social networks and embedded it onto breaking stories. By Monday, they had almost 50 responses from people from 29 countries. That’s almost 50 people that could be sources on the current news, updates to the immigration policy allowing childhood arrivals to stay in the US and other changes.
She heard back from immigrants from Uzbekistan, Mexico, Germany, Peru, even a former Iraq army translator whose Minnesota-based brother and family were stuck in Iraq because of the ban.
And, in terms of ‘pure news’ they are also people who have not been ‘put up’ by PRs for agencies, charities or advocacy organisations who have become the likeliest go-between for journalists throughout the world today.


A PRINT NEWSPAPER FOR A DIGITAL ERA

Many efforts have been made over the years to present a ‘quick read’ near the front of the newspaper to hopefully entice readers into the further flung reaches inside. Now the venerable New York Times has thrown open its first two inside pages (A2 and A3) with a redesign “aimed to give readers an overview of what The Times is doing both in print and digitally”.
The paper says it is modelled after the ‘front of the book’ concept of a magazine and will become a place where readers will find interesting, useful and fun information about what The Times is doing not only with its core news report, but throughout the entire organisation. The pages will offer stories and content that has not been part of the print paper before, including a mini-crossword (hats off to i, which is already there) and a “behind-the-scenes look at our journalism”.
“The Times has a universe that extends well beyond the print newspaper, and we’re excited to transform pages A2 and A3 into a must-read destination that gives readers a sense of that,” said executive editor Dean Baquet. “As we continue to invest and innovate in print, this redesign is a step toward creating a print newspaper for a digital era."


NEWS MEDIA DEDICATED TO THE PUBLIC INTEREST

There’s some black humour doing the rounds that soon we’ll all be working in ‘Nonprofit News’, but here in the US there are now 120 organisations signed up to the Institute for Nonprofit News, which is committed to improving the skills and durability of the sector.
The Institute, part of the Oklahoma-based charity Ethics and Excellence in Journalism Foundation (EEJF), is launching a new program to support leadership and skills development for future leaders of nonprofit news organizations.
Called ‘The INN Emerging Leaders Council’ it will provide training, professional development and peer support for 10 mid-career individuals in nonprofit news who have demonstrated the potential to become top executives and leaders of the nonprofit news media sector in the U.S.
Nonprofit news organizations have grown rapidly across the US. About 10 percent of INN’s 120 member organizations reported in 2016 that they were in the process of or had recently completed succession planning to name new leaders, often replacing the founding journalists.
As part of its mission, INN works to build the business capacity of journalists founding, leading and inventing new types of nonprofit news media dedicated to the public interest. “Succession is a milestone in ensuring these newsrooms are here for the long haul and can keep serving and informing their communities,” said INN Executive Director & CEO Sue Cross.
While journalism in the UK continues to seek out its place in an increasingly fractured marketplace perhaps an organisation supporting our “news media dedicated to the public interest” wouldn’t be a bad way to go.

POWER FROM CONTROLLING CONSUMPTION

Over on the thoughtful corner Ben Thompson, the author and founder of independent analyst Stratechery, spells out the effect the onset of the internet has had for all businesses, but the message is loud and clear for publishers.
“Today the fundamental impact of the internet is to make distribution itself a cheap commodity — or in the case of digital content, completely free,” says Thompson. “And that, by extension, is why I have long argued that the Internet Revolution is as momentous as the Industrial Revolution: it is transforming how and where economic value is generated, and thus where power resides.
“In this brave new world, power comes not from production, not from distribution, but from controlling consumption: all markets will be demand-driven; the extent to which they already are is a function of how digitized they have become.”


TIME FOR ‘THE TEA’

For a media company with such a cutting-edge reputation, the latest wheeze from the Huffington Post to tackle a traditionally tough market has a distinctly old new-tech feel.
To introduce itself to its next generation of readers, the HuffPost is going straight for their inboxes. It has launched The Tea, a weekly newsletter targeted at female Generation Z readers (or, as they were once known, teenage girls), but unlike most newsletters, which just repackage content originally published on other platforms, The Tea’s content — an exclusive interview with a celebrity — will only live in an email. If you want it, you need to subscribe.
“We know that teens haven’t really made decisions about the brands they’re going to allow into their lives in a behavioural way,” said Kiki Von Glinow, Huffington Post’s director of growth and analytics. “This is about introducing them to HuffPost’s brand.”

CONVENTIONS OF NEWS TODAY DON’T MAKE SENSE

Meanwhile, still with ‘young people’, student James Tyner chimes in with a timely reminder that “news in 2017 doesn’t need to follow the production cycle of news in 1987”. As part of a university class looking at how to create new journalism products, he asked fellow students what got in the way of their news consumption.
“For people like us, who didn’t grow up with newspapers and who have used the internet since we were toddlers, a lot of the conventions of news today don’t make sense,” says Tyner. “Adapting a newspaper for the modern web isn’t good enough for people who never read newspapers in the first place. We deserve something new.”
He cites site layout, story length and bias as major issues. “These are problems that erode trust in young people and stop them from engaging with the news. The same young people who will be working, communicating, politically active news consumers for the next half-century or more.”


UPLOADERS WELCOME

Uploaders to Instagram were granted full access to the runway alongside the traditional fashion photographers at New York Fashion Week. “This is HUGE,” says Emma Klug from fashion blog The Style Note. “What happened to the days when the front rows were filled with pads of paper, pens and photo equipment? Traditionally, photo pits have been reserved for photographers with professional media credentials, and for a good reason. However, naturally, as the popularity of social media has grown, so has the fashion industry’s infatuation with it. Popular Instagrammers with mass followings can offer a lot to brands who are looking to make a mark in the social media landscape.” Whatever next? Instagram photographers only behind the goal at Premier League games or on the royal rota? You read it here first…
  • This is an edited version of Alan's column in PJ - 'The home of the printed and digital world of news media'

Monday, March 13, 2017

LETTER FROM AMERICA: The good, the bad, the completely mad

Never has the United States been, quite literally, more in the news. But while President Trump is falling out with the free speech lobby and apparently falling in with fake news what is happening on the front line of local journalism? ALAN GEERE, a former newspaper editor in the US, has been down in the deep south on the Alabama/Florida border to see if journalism is still alive and well thousands of miles from the events in The White House. And what are the lessons for regional newspapers back in the UK? 


THE antics from Washington feel a long way from Escambia County here in the far north west of Florida near the naval town of Pensacola. And that in part has a lot to do with the fragmented state of the media.
The TV evening news runs for two hours across the major networks and is a rolling tide of international, national, regional and local news interspersed with sport, weather and of course those pesky ads. Nothing gets much of a play and it’s difficult for viewers to get the context of that 30 seconds on Syria let alone the latest Trumpery.
Throw into the mix the fact that the concept of ‘national newspapers’ doesn’t exist in the way it does in the UK and you suddenly realise how important the role of the local newspaper becomes.
It’s quite a long way to anywhere from here. The more traditional Florida of Miami is 700 miles away (further than London to Prague) and the nearest big cities of New Orleans (200 miles away) and Atlanta (340) are both in neighbouring states.
And we are also deep in Donald Country with few sightings of the ‘liberal elite’ among the pick-up trucks and fast-food outlets that dot the intersection corners.
The Pensacola News Journal is northwest Florida’s most widely read daily, owned by Gannett (like Newsquest in the UK). Latest available figures, from 2015, show a daily circulation of 29,981 and a Sunday circulation of 47,892.
Impressive figures for a city that has a population of nearly 51,000, about the same as Inverness or Brentwood, both of which I know well and neither of which have a dedicated daily paper.
But factor in the number of people living in the two counties in the patch - Escambia (305k) and Santa Rosa (160k) – then those figures start to make more sense.
 At first, it feels an odd shape, simply because it’s unusual. It is tall and thin, giving just four columns of type but plenty of room to display pictures.
The Friday issue looked at here has three sections, running to a total of just 28 pages in total, plus a 12-page ‘Weekender’ magazine. Given that Section B is a digest USA Today and both the other sections are a mix of local and national the home-produced content starts to look a bit thin.
When opened out page one has impact, displaying four stories (three local) with decent sized headlines and pictures. The cut-out obscuring the masthead is technically accurate and provides a good throw to the sports section. Trouble is, when folded for display in both the newsstand and on the supermarket shelves the lead headline is obscured and the main picture (a decent aerial shot) starts to lose its context.
Section A starts well with a page of ‘Local’ on page three but quickly falls away to a page of turns and syndicated material from around Florida. The second section of Section A (keep up here, please, it’s printed as a six pager, then eight) is flagged ‘Community’ and starts with local listings. On through more syndicated then a disappointing Opinion page with columnists from somewhere else, a yawn-worthy contributed column and one letter.
Two pages of cartoons, TV, crossword, stars etc some more ‘news’ tucked away on 12, 13 and a page of business (nothing local) on the back. Best thing was a well-populated obit column, sadly set in a horrible bland typeface and unedited so it was difficult to read.
Sports is another mix of local and national. But local here really just means school and college as there is nothing doing for fit and active adults unless you can make it as a semi-pro.
A staff of seven reporters – all divided up by beats – three in sport, three photographers, one opinion, three on community desk, one executive editor and a ‘Consumer Experience Director’ looks a healthy roster for a paper this size.
Make your way west out of Pensacola through the never-ending thread of high-rise condos, waterfront homes and ‘lots for sale’ that make up Perdido Bay and the coast road ends up in Orange Beach, another resort town that never seems to start or finish or have a centre.
What is does have is ‘The Baldwin Times’, a weekly paper named after the county it serves in the far corner of south-east Alabama established in 1890, and still going strong with its 75 cents (about 60p) cover price. And it’s not difficult to see why.
The 28-page more traditional tabloid format is packed with local news, both newsroom generated and submitted. And they haven’t forgotten their roots in the community, with a four-page church directory well-supported by local advertising, a calendar of events and five pages of small type public notices, which will no doubt keep the paper ticking over very nicely, thank-you.
Some unusual neat touches, like a line-up of police mugshots called ‘Why are they in jail?’ and a wonderful 16-page section called ‘College Decision 2017’ which at no time feels like the ad supplement it is.
Head north and the next big title jostling (if no more than five titles can jostle) on the newsstand is the Press-Register, published three times a week from Mobile, by the Alabama Media Group which is in turn part of the might Advance which operates 30 newspapers across the country including the Cleveland Plain Dealer and The Oregonian.
It, too, has the small sections and an expansive design that treats white space with reverence rather than the enemy within. There are not that many stories, mainly because the space is taken up by fewer loooong stories, with impenetrable turns that are all grouped together on one page inside.
Also interesting to see submitted stories from the likes of ‘Office of Marketing and Communications’ appearing alongside other more traditional syndicated sources like The Washington Post and Associated Press.
My educated guess at the best-read pages were back on A17-18 where the obituaries appeared complete with an alphabetised index to quickly check whether it’s worth getting up today.

PJ VERDICT: It’s a bit too easy to say "I’ve seen the future, and I don’t like it very much". American newspaper companies have traditionally been ahead of the UK in predicting trends, protecting marketplaces and adjusting the workforce to deliver those ambitions. But if this is where we are headed this side of the Atlantic then I think we’re in for a continued rocky passage.
Of course, the markets are very different, but the drive to find cheap or even free content leaves some venerable old titles feeling very vulnerable. But where the concentration is put back on ‘local’ – by whatever definition you may choose – then media companies will continue to complete that virtuous circle of readership, audience and advertising.
I get a funny feeling that for once we in the UK are beginning to show the way…

This article appears in the March 2017 issue of PJ ‘The voice of news publishing and printing’. To subscribe go to http://pjnews.co.uk/