Thursday, August 20, 2020

Reach for innovative thinking, 1992-style


Reach had some innovative thinking to share amidst cataloguing the departure of heavy hitter editors among 550 job losses revealing it is planning to launch its own ‘news wire’ as part of its plans to combine national and regional editorial teams across the UK and Ireland.

Editor-in-chief Lloyd Embley and Managing Director of Reach plc Regionals Alan Edmunds told staff the news wire will become “integral” to every Reach title and will “enable the sharing of our journalism across platforms and products”.

And commenting on the wider project to create one editorial team across Reach’s nationals, regionals, Embley and Edmunds said: “The aim of these changes is to protect our newsbrands for the long term and enable us to innovate and develop new products and services.”

Now, ex-cus-a-me for a little personal reflection, but this is exactly what the trailblazers at Thomson Regional Newspapers (TRN) did all the way back in the hazy days of 1992. Realising that there was a lot of duplication across the group, especially in entertainment and other feature areas like food, motoring and gardening, Thomson Online Feature Service (TOFS) was set up and I was installed as editor to make it work.

Glossing over the fact that there was no ‘online’ in 1992, TOFS was designed to provide a two-way syndication service with material coming in from the ‘subscribers’ and going out to them from a small core team based in the journalistic nirvana that is Watford, then headquarters of TRN and home to the great, good and sundry renegades, myself included.

First challenge was to win over the clientele which included big beast editors like Magnus Linklater, Ed Curran and Derek Tucker plus assembled MDs like Alan Scott, Bob Crane and Tony Hill. ‘Not invented here’ was the dismissive response from Watford when the papers - from the Aberdeen Press & Journal to the Newcastle Chronicle via The Scotsman and Belfast Telegraph - railed against this head office imposition.

But slowly and surely we made it happen. The people on the desk who had to make it work, including the aforementioned Alan Edmunds who was then news editor of the Western Mail, realised that they were getting quality, oven-ready copy and pictures for nothing. They could localise the submission or simply use as it came.

They key, and I’m sure Reach are all over this, was quality.

Our film reviews and TV interviews had to be better than PA and our motoring column superior to anything that came out of the syndicated services. It had to be error-free and on time – and largely it was.

Those mammoth TRN titles are now spread among the four winds of newspaper ownership, but it just goes to show that a good idea is always a good idea even 28 years and several newspaper lifetimes away.

This is part of 'Reasons to be cheerful' published in the August 2020 issue of PJ News

Wednesday, July 01, 2020

The (other) community news awards


Sadly, like many events this summer, newsawards 2020 was cancelled. The Independent Community News Network (ICNN) Newspaper of the Year, sponsored by Google News Initiative, drew a bumper crop of entries and rather than let them be forgotten ALAN GEERE has devised some special awards just to celebrate these amazing publications.





Most remote community served


Glenkens Gazette - news from Balmaclellan, Carsphairn, Mossdale, New Galloway and St John’s Town of Dalry. All of that in what some people still call Kirkcudbrightshire, south west Scotland with a population of 3,000. The Gazette prints 1,200 which are all eagerly gobbled up.

 

Most long-suffering husband and wife publishers…


Kristina and Jeff Nutbeem who founded Sussex Local magazine in 2007. Still going strong - both marriage and magazine – as evidenced by the joint signature on the page three editorial.

... and family most likely to succeed

Father and daughter journalistic team Philip and Francesca Evans who launched LymeOnline, a free fortnightly independent newspaper covering Lyme Regis in Dorset back in January 2018. Judging by the picture bylines, they are both doing well on it.

 

Most historic title


The Castle Douglas Journal, a local newspaper first published in the 19th century, was relaunched after 170 years. After starting with an initial grant of £3,000 the Journal is now self-sustaining after just three issues, entertaining and informing the people of Dumfries and Galloway.

 Best contribution to serious journalism


VIEW, an independent social affairs magazine from Ireland. As editor Brian Pelan says: “In a world where fake news is on the rise, VIEW believes in promoting responsible journalism in a non-sensational manner. We believe in serving our community of readers and helping to tell the stories of the most marginalized groups with in our society.”

Best self-promoting picture


Ben Norris editor of the Wotton Times beaming out of page three behind a sign that says ‘EDITOR Ben Norris’ to illustrate a piece celebrating the opening of their new office.


Biggest community paper – by a mile


Your Local Paper from West Norfolk which clocks in at 102 pages plus a 36-page insert called Your Local Business. It’s a free weekly with a distribution of 24,000, so two sets of numbers any publisher would be proud of.

 
Most feisty publication


Faversham Eye, which even has an investigations team who seem to find plenty to investigate – ‘Rugby club shenanigans’ anyone? - in this small Kent town. As the publishers say, “a blend of top-quality investigative reporting and laugh out loud humour has made us hugely popular”.

 Most democratic publication


The Hastings Independent, which has no overall editor in chief. Section editors, aged 17 to over 70, are individually responsible for the content of each section and rotate as sign-off editor. 

 Most innovative distribution model


One household on almost every street on Hayling Island takes a delivery of the Hayling Herald and delivers it to their neighbours in this Hampshire community. Some people take a few hundred copies to deliver to the surrounding roads. The rest of the 11,000 print run goes to community centres, the library, shops, supermarkets, beachside kiosks, cafés and restaurants.

 Most out-there names for a newspaper


Goes to the team behind the Peckham Peculiar, the Dulwich Diverter and the Lewisham Ledger which are taking South London by storm.


Most innovative staffing arrangement


The Wokingham Paper which has a series of a rolling, paid traineeships for two people every three months in part-time roles. The sports reporter, news reporter, graphic designer and social media manager of all joined the paper in permanent roles after completing the traineeship.


Most hard-hitting investigations 

The Waltham Forest Echo which has in the past year looked into fire safety in council owned tower blocks revealing half of them posed a substantial risk, exposed the extent of the local council’s fossil fuel investments and revealed threats to redevelop a much-loved community centre. 

 Back to basics award


The Caerphilly Observer for their commitment to covering local courts, brought into sharp focus with the story of an amateur dramatics director who was jailed for sharing images of child abuse online. They were the only newspaper to cover this story which shocked readers, as he was a well-known and respected member of the community.

 Most wide-ranging appointments


The Hackney Citizen, which this year signed up a gardening columnist as well as an illustrator who produces a monthly comic. They join a long-time food history columnist and all of them bring fresh and interesting ways for the Citizen to interact with and support its readers.

 Biggest typographical concession to readers


The Cranfield & Marston Vale Chronicle’s tabloid layout was scientifically developed by owner John Guinn after consulting friends and family. One major difference from other local newspapers is the increased font size (aka HUGE) making it far easier to read for the good people of Bedfordshire.


Most egalitarian entertainment reviews


The South Leeds Life offers theatre press tickets on a show-by-show basis. Rather than having just one reviewer they call the program South Leeds Goes To The Playhouse and offer free tickets in return for a written review or conversation with one of the reporters. The scheme, not unsurprisingly, is very popular and tickets are snapped up quickly.

 Most promising new revenue stream


The Week In, from East Bristol and North East Somerset, has had some success selling on stories and photos to other media outlets and agencies. Better than just being ripped off, eh?


Most humble beginnings


The Bristol Cable began in a front room as a collection of bullet points on a piece of A4 paper, sketching out an idea to redefine local journalism. Five years later the Cable prints a quarterly newspaper of 30,000 copies as well as regularly publishing online.

 100 not out


Filtonvoice published its one hundredth issue in January this year. With a mission to bring local news to local people in the town of Filton, near Bristol, the monthly magazine often features stories that are not covered by the big publishers and media outlets. The format has proved so successful other voice partnerships have been set up around the south west. 


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Alan Geere published his own newspaper – the Long Stratton Community News – from his home in Norfolk while moonlighting from his day job at the Eastern Daily Press in Norwich (he was the night editor so it wasn’t exactly a day job, but you get the idea). It was printed by the formidable Micropress – then in Halesworth, now in Southwold – and still run today by the indomitable Mike Cross. It was a beautiful thing. That one and only issue is now a collector’s piece.



  • This piece appears in the June & July 2020 issue of PJ News

Friday, February 28, 2020

Why journalism needs ‘weirdos and misfits’ too


I NEVER thought I’d commit this in writing, but I do have a certain sympathy for Dominic Cummings.
You may recall that Cummings, widely acknowledged as the power behind the throne at No 10, put out the most unusual recruitment ad of the year (so far) calling for ‘Weirdos and misfits with odd skills’ to apply for a job at the seat of Government.
“We want to hire an unusual set of people with different skills and backgrounds to work in Downing Street…we’re hiring data scientists, project managers, policy experts, assorted weirdos,” the Prime Minister’s chief adviser wrote in a beguilingly readable 3,000-word blog post.
By way of explanation, subsection G. of the off-the-wall job ad is entitled ‘Super-talented weirdos’ and goes on to explain: “People in SW1 talk a lot about ‘diversity’ but they rarely mean ‘true cognitive diversity’. They are usually babbling about ‘gender identity diversity blah blah’. What SW1 needs is not more drivel about ‘identity’ and ‘diversity’ from Oxbridge humanities graduates but more genuine cognitive diversity.”

Cummings and Goings: Apply now to be a No 10 influencer

The point he was making is that it takes all sorts to make a Government – and the same is true for journalism. Sadly, like many professions – no, let's not start that debate again now – journalism is still a rich young person’s game, dominated by expensive university programmes and accredited training courses plus unpaid work experience and internships.
But the fightback is on.
When I started as a junior reporter on a weekly newspaper group in the mid-70s I was one of six – yes SIX – trainees all fresh from school ranging in age from 16 to 18. We were chaperoned by the redoubtable David Scott who was the training editor. On the trainee intake just in front of me was Mike Parker, who went on to be the Daily Express man in Los Angeles, and behind me was Lisa Hampele who forged a long and successful career at the BBC.
We had all grown up in the area and been to school there. While we may not have had much credibility in the street as naïve teenagers, we certainly had some street cred, knowing our way around the towns and villages we covered. One accidental diversity box checked was one for youth, with the average age of the newsroom instantly plummeting
I’m not saying it was right or wrong, or better or worse than today, it was just different.
Now there is a concerted move to regain some of that ground and attract recruits into journalism who have more to offer than simply the ability to pay.
Apprenticeship schemes, like at major newspaper groups Iliffe and JPI Media, are gaining traction and the NCTJ’s Journalism Diversity Fund continues to plug a diversity-sized gap with a small ‘d’.
The fund was set up in 2005 with a donation of £100,000 from the Newspaper Licensing Agency (now NLA media access), with the aim of encouraging more diverse people to train as journalists and making newsrooms better reflect the communities they serve.
“Journalism is a typically white, middle class profession, which needs to change. If you feel you could bring something different to a newsroom – such as your social background, life experiences or ethnicity – then we want to hear from you,” says the promotional blurb for potential applicants.
Eight bursaries were awarded in the final round of 2019 taking the total number of people helped into a new career to 347. These aspiring journalists were awarded funding to begin their journalism training at NCTJ-accredited courses and bursaries that can help fund their course fees and living expenses.

Claire French: " I have always believed in speaking out"

One of those recipients was Claire French who completed her journalism training at City College Brighton and Hove and went on to be the business editor at The News in Portsmouth.
“I was awarded the bursary for arguing that my background – being brought up in an unemployed, single-parent household – was not a particularly well-represented demographic in the industry,” she said. “As well as being made up of white men, the news media industry as a whole continues to be rather middle class. I have always believed in speaking out, and about, the people who have the least power in society.”
Now media relations manager at Royal Bank of Scotland, French reflects: “It was such a great privilege that has unlocked a lot of opportunities for my career.”
Over at the BBC they take their Diversity – with a big D – very seriously and have just appointed presenter June Sarpong as the BBC’s first ‘director of creative diversity’.  Sarpong sees her role to rapidly increase black, Asian, and minority ethnic (BAME) representation at senior levels and also boost disability representation on and off screen in the next year.
“Diversity is not a “nice to have” but an essential part of the BBC’s agenda and positive action is already underway with urgency,” she says.
“In the pursuit of diversity we are not looking to exclude those who have already succeeded, but to allow room for new voices to be included. Ultimately, I believe the BBC’s window into the UK will be all the richer as a result, and hopefully one that more people see themselves reflected in too,” says Sarpong. 
Cummings’s approach cued wailing and gnashing at from predictable corners – political opposition, unions, civil service types – but also some support from unlikely quarters, including broadcaster and former newspaper editor Janet Street-Porter.
“I would never have passed an interview for a post at the BBC – or in Whitehall for that matter,” she wrote. “I didn’t have a degree when I was appointed directly by the director general and was probably the only senior executive without one for almost a decade.
“I was stroppy, and overconfident that the BBC was lucky to have me, rather than the other way around.
“As an editor I made radical changes to The Independent on Sunday. New people were chosen for their ability to argue and challenge my way of thinking, to have confidence in their own intelligence. Of course, this method attracts annoying people, people who might not look right or have social graces, but if they are loyal and signed up to your project you could not wish for better workers.”

  • This article first appeared in the February 2020 issue of PJ News


Tuesday, July 09, 2019

Getting into bed with Auntie


SO FAR this year we’ve had Facebook trumpeting their £4.5 million Community News Project and Google handing out £13 million for the Digital News Initiative. Now, step forward the latest organisation to champion their role as the saviour of the UK regional Press…the BBC.
It’s now two years since the Local Democracy Reporting Service (LDRS) was started, with the BBC (ie you and me, licence payers) contributing £8 million a year to pay for 150 reporters employed by local publishers to cover the work of local councils and other public bodies under the BBC’s latest ‘Charter commitment’.
Now, 90,000 or stories later, those reporters held their first conference and awards ceremony. We are gathered together in the altogether fitting surroundings of the BBC’s cathedral at MediaCityUK in Salford, just a £2.40 tram ride from Manchester city centre. There are smiling, helpful people from the BBC, a smattering of G&G (great and good) from the UK’s main newspaper groups and about 100 local democracy reporters from around the country.
Unlike a lot of these industry dos it was not a talking shop for assorted M&S (movers and shakers) to tell the congregation how important they are and what an impact they are having. This was a practical conference with delegates learning how to do stuff and even lining up to take pot shots at the opening speaker, a surprisingly cheerful spectre at the feast in the shape of David Holdstock, director of communications at the Local Government Association.
There were sessions on getting the best out of Freedom of Information requests, making better videos and using social media to greater effect, all lapped up by the eager crowd. Some reporters were cajoled onto the stage to talk about their exploits, most notably Julia Gregory, Local Democracy Reporter for Kensington and Chelsea, who has been at the forefront of news about the ongoing Grenfell fire disaster.
MEN OF THE MOMENT: Jeremy Clifford (left) from
JPIMedia and Matthew Barraclough from the BBC
A total of 144 Local Democracy Reporters have been allocated to news organisations in England, Scotland and Wales. The other six are planned for Northern Ireland later this year. These organisations range from a radio station to online media companies and the established regional newspaper groups well represented at the conference. The reporters cover top-tier local authorities and other public service organisations, filing around 6,000 stories every month in total.
Events in the prosaically named but dramatic space of Q5 were chaperoned by Matthew Barraclough, head of Local News Partnerships at the BBC, and JPIMedia editorial director Jeremy Clifford wearing another hat of chairman of the NMA/BBC advisory panel for the partnership
“It was impressive to see so many LDRs in one place – it brought home to me yet again what a significant force they have become,” reflected Barraclough, a former BBC regional journalist, after the event.
“I was able to meet some who I haven’t seen since their initial training more than a year ago, and others for the first time. I was struck time and again by their dedication and good humour. I believe that the consistent, detailed reporting the LDRs generate day after day is a force for good both in local politics and society at large.”

Close eye

Clifford thought the conference demonstrated the success of the Local Partnership in bringing together the BBC and the publishers in a “new spirit of collaboration to tackle a really important issue - how we cover local council institutions within the context of the challenges of the industry and staffing levels”.
He continued: “The awards were a celebration of the scheme – showcasing the fantastic work that has been taking place since the scheme launched, with nearly 90,000 stories being produced by this team of journalists – celebrating and keeping a close eye on the work of our councils."
In March Tony Hall, director general of the BBC, formally announced plans for a ‘Local Democracy Foundation’, saying: “My goal is to mobilise a powerful coalition behind the creation of a Local Democracy Foundation.
“And, together, to do all we can reverse the damage that has been done to local democracy in recent years and bring about a sea change in local public interest journalism.”
Watch this space…
Your correspondent (centre) gets a grilling from reporters
at the Local Democracy conference


Verdict

It was difficult not to get caught up in the love in the room. Even hard-bitten old hacks (aka your correspondent) have to agree that putting 150 reporters into the newsroom, who might not otherwise be there, has got to be a ‘good thing’.
It was also interesting to note that there were plenty of wiser, older heads in the cohort, evidence that the service is a back-door way of retaining some of the experienced (ie more expensive) people who might not otherwise have survived the inevitable rounds of redundancies.
Everyone involved in the project, not least the LDRs themselves, is upbeat and positive about the benefits of the service and while there may be reservations about the price to be paid for taking the big-tech money, getting into bed with Auntie doesn’t seem quite such a problem.


  • This story is part of the coverage of the LDRS conference which appears in the July issue of PJNews

Wednesday, March 06, 2019

From Cinderford to Davos (via Alnwick and Devizes): Decoding the latest output about the 'Future of Journalism'


PORING over the finely-crafted pages of The Forester – “At the heart if the Forest since 1874” – it might seem a stretch to take in the ‘Future of Journalism’ bon mots delivered at the World Economic Forum in Davos of all places.
The cut and thrust of life in Cinderford – “By-pass plans take step forward” – is indeed a world away from the Swiss alpine town where 3,000 of the world’s great and good gathered to wheel and deal and listen to where we’re headed on a wide range of social and economic issues.
Reuters Institute director Rasmus Kleis Nielsen delivering
the report (below) at the World Economic Forum in Davos
So, let’s be grateful that journalism got an airing, courtesy of the Reuters Institute for the Study of Journalism at the University of Oxford who delivered their new report: More Important, But Less Robust? Five Things Everybody Needs to Know about the Future of Journalism.
The report’s authors claim the five trends will impact the work of professional reporters as well as everybody who works with them and relies on them, from the general public to politicians, NGOs, and private enterprise.
Those clever people from Oxford University seem to have got to the bottom of many of the issues that publishers, editors and front-line journalists are facing on a day-to-day basis. But the language is a bit academic so we are pleased to include an exclusive PJ News interpretation of their findings, plus real-world examples from a random selection of newspapers.

1 We have moved from a world where media organisations were gatekeepers to a world where media still create the news agenda, but platform companies control access to audiences.

PJ News interpretation: Most of the news still comes from newspaper businesses but Google and Facebook control how it’s read.
In this ever-more competitive battle for attention, speaking is not the same as being heard, says the report. “Far from the death of gatekeepers, we have seen the move to two sets of gatekeepers, where news media organisations still create the news agenda, but platform companies increasingly control access to audiences.”
The Forester, a Tindle-owned title serving the Forest of Dean on the England/Wales border, has a well-serviced website that provides regular community updates. Yes, some of that information is also available elsewhere but as the ‘gatekeeper’ of news from that particular corner of the UK it is difficult to see how that position may be usurped.
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2 The move to digital media generally does not generate filter bubbles. Instead, automated serendipity and incidental exposure drive people to more and more diverse sources of information.

PJ News interpretation: While the targeted, contained world of the newspaper is constrained by its shape and size as well as the area it serves, digital media can take the reader off into hitherto unimagined areas.
In practice, most people only go directly to a few news sources on a routine basis, rarely more than three or four, says the report. “For most people, digital media use is associated with more diverse news use, but information inequality is a real risk, as is political polarisation – risks that are fundamentally rooted in political and social factors but can be amplified by technology.”
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3 Journalism is often losing the battle for people’s attention and, in some countries, for the public’s trust.

PJ News interpretation: The Brexit news overload and President Trump’s bleatings about ‘fake news’ seep into public consciousness and they eventually start to give up on news.
In a revealing study from the United States data from comScore suggests only about three percent of the time spent online is devoted to news, and just half a percent with local news. Put another way out of an hour online less than two minutes is spent looking at news and only about 20 seconds on local news
Equally strikingly, in an era of unprecedented abundance and ease of access, journalism is facing widespread problems of ‘news avoidance’, says the report. “People turn off the news because it feels irrelevant and depressing and does not help them live their lives; they often turn to entertainment or social media instead.
“These differences are not only a function of competition for attention. They also reflect that much of the public is questioning whether journalism is in fact helping them in their lives, and that people in many countries doubt whether they can trust the news.”
Attacks on journalism and news media can in turn further undermine trust demonstrating how trust in journalism is dependent both on trustworthy reporting and on a political context where public officials respect independent news media.
The Devizes edition of the Gazette and Herald in Wiltshire runs to 108 pages, plus a 12-page property pull-out. There’s no lack of “trustworthy reporting” here or the commercial partners to support such a vibrant product. There’s the traditional diet of police reports: ‘Cat had its legs tied together’ and council news: ‘Parking spaces plan supported’, plus schools, charities and community news. There is also a letters spread bristling with local people eager to join the debate. No evidence of any attention being lost here.

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4 The business models that fund news are challenged, weakening professional journalism and leaving news media more vulnerable to commercial and political pressures.

PJ News interpretation: If the traditional news media can’t make it pay they may be tempted to go easy on businesses and politicians.
The good news is that the majority of professional journalism is still funded by newspapers. An estimated 90 per cent of publishers’ revenues worldwide still come from print and digital revenues are in many cases growing only slowly. “Most of the existing forms of funding for professional journalism will decline as we continue to move to a more digital media environment, leading to further job cuts in newsrooms,” warns the report.
“The sustainable business models for digital news developed so far are diverse and promising - including a mix of advertising, reader revenues, and non-profit approaches - but they also generally support far leaner newsrooms than those historically found in legacy media.”
City A.M. – the “Business with personality” daily distributed free in London – records the activities of hundreds of companies in each issue, and there’s no evidence of anything but robust reporting. If news media are to become “more vulnerable to commercial pressures” it’s more likely to be in traditional go-to areas like travel, property and motors where tie-ups make sense for all parties without compromising any editorial integrity.
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5 News is more diverse than ever, and the best journalism better than ever, taking on everyone from the most powerful politicians to the biggest private companies.

PJ News interpretation: There is lots of good journalism out there still
Journalism is facing stiff competition for attention and its connection with the public is threatened by news avoidance, low trust, and the perception that news does not help people live the lives they want to live, says the report. “But in many ways, the best journalism today is better than ever – more accessible, more timely, more informative, more interactive, more engaged with its audience.”
Up at the Northumberland Gazette, one of England’s most northerly weeklies, not only is there a spread on drone “near-misses in our skies” but also a page given over to the county council budget plans, put together by the ‘Local Democracy Reporting Service’ that has given a new lease of life to rummaging around at the local council.

SO, WHERE DOES THIS TAKE US?

In conclusion, the movers and shakers at Davos heard that strong journalism is essential for both the public good, politics, and private enterprise. “It can help ensure that the rise of digital media and our current turbulence results not in chaos, but in change for the better,” Reuters Institute director Rasmus Kleis Nielsen told the forum.
He said that everybody should be concerned by the risks posed by a combination of shifts in how people get their news and what media they use, transformations in professional journalism and the business of news, and change in the political environment that independent news media operate in.
“In the absence of independent professional reporting providing accurate information, analysis, and interpretation, the public will increasingly rely on self-interested sources and rumours circulating online and offline, a shift that will hurt both the political process, civil society, and private enterprise,” he said.
He concluded with a rallying call to journalists and news media: “Continue to adapt to the digital media that people all around the world are eagerly embracing at the expense of print and broadcast, and build a profession and a business fit for the future.”
Wise words, no doubt, but a virtual trip down the streets of Cinderford, Devizes or Alnwick via the pages of the legacy media weeklies that are still recording the community’s comings and goings with enthusiasm, professionalism and not a little wit and wisdom may point to a different present, if not the future.

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Alan Geere has never been to Davos in his 40-year newspaper career, but has succumbed to the charms of Cinderford, Devizes and Alnwick. E: alan@alan-geere.com T: @alangeere


  • This article first appeared in the March 2019 issue of PJ News

Wednesday, January 23, 2019

'Don’t let the technology dictate the story' – data journalism: the view from the newsroom

How The Guardian portrayed their story, with stock picture
An interesting contribution from The Guardian to the ongoing debate about where journalism education could or should be heading argued that ‘video and data skills have changed the face of journalism’ and universities must keep pace.
In a piece headlined ‘Media reboot: the real story is the rise of data’, Paul Bradshaw, who heads up the postgrad courses in data journalism and multiplatform and mobile journalism at Birmingham City University was quoted: “We struggle to meet demand from employers wanting students who can analyse data. All news organisations are expanding in this area.”
Paul, a long-time standard bearer for teaching the latest technological innovations, cites a Birmingham story about a planned rise in police patrols and stop and search after a spate of knife crime incidents. Journalists used data to determine which areas of the city were most subjected to stop and search. They then supplemented this with traditional reporting, by speaking to the communities affected, to give context, the Guardian reported.
Hurrah for Paul and especially his last observation - speaking to the communities affected – which should also capture the attention of both academics and industry.
My doctoral research into the changing nature of editorial leadership tells a different story about the impact of data journalism in UK regional and weekly paper newsrooms.

Conscientious yet uncontentious

In my 25 years teaching journalism I’ve found students to be a conscientious yet uncontentious bunch, happiest copying a quote from an online handout rather that actually having to speak to someone, either on the phone or, God forbid, in person. Hacking around on a computer for stories is just up their street.
New recruits are technically fantastic, one editorial director told me for my PhD research. “But I’m often disappointed they don’t have that innate love of breaking a news story; they don’t get that excitement from something breaking. They can craft it for you, they can give you a lovely edited video package, but do they have the love?” 
Another reflected: “I see sometimes where people are jumping up and down because they’ve done a bit of 360-degree video and it’s like yeah okay but…you’ve spelled somebody’s name wrong in the intro. Don’t lose sight of the basics and don’t let the technology dictate the story, let the story dictate how you use technology.”
Perhaps the universities are trying a bit too hard. “One of the things you get at university is usually state of the art equipment. Sometimes people come to us and they finish up working in an office which has still got an outside toilet and old equipment, and you can see the shock in their faces,” said another editor.
“Sometimes they are not fully prepared for the commercial realities and I don’t think they are necessarily prepared for the workload either because we do demand a lot from people these days.”

Passion and hunger

And key skills when recruiting? “We’ve met people who are really good at social media but are terrified to pick up the phone," said another editorial director who has responsibility for hundreds of journalists. "Verbal communication is a core skill as well so as being able to use all these digital skills, so I look for passion and a hunger and then excitement about why they want to come in the job.  I think the rest we can just about teach.”
Don’t get me wrong. I love it that uni course directors are continually updating their offer. And I know that a job in the regional press is not what everyone is aiming for. But I desperately hope we do not lose sight of those traditional skills of finding people who have something worthwhile to say and getting them to talk about it.
Perhaps last word should go to Simon Hinde, programme director of journalism and publishing at the London College of Communication, who is also quoted in The Guardian, saying: “The key thing is to allow students to develop their own authentic voice. Nobody knows what jobs today’s postgraduates will be doing in 10 years’ time.”
2029? Bring it on…

Friday, December 28, 2018

Why all roads lead to Gloucester Services on the M5


Third generation dairy farmer Jess Vaughan is up at 5.30 milking her herd of 80 'ladies' at her Severn Valley farm. By 10am her organic milk is on sale - at a motorway services on the M5. How did the farm shop concept take hold in such an unlikely setting and what are the benefits for traditionally deprived areas of Gloucestershire? 

HAPPY COUPLE: Jess Vaughan with one of the herd’s ‘ladies’, Bunty
OUT of work and not sure what direction to take, Mark Gale signed up for one of the Government’s latest job creation schemes.
Little did he think that 40 years later, after a lifetime helping people in challenging communities, he would be the driving force behind one of the most unusual and innovative marriages of local interest, rural business and commercial realism.
In the 1990s Gale was a community worker on the Matson estate in Gloucester and struggling to find a worthwhile project to create sustainable change and bring about long term benefit. He took the far-reaching decision to have outsiders conduct an ‘impact assessment’ looking at how the ring of council estates around Robinswood Hill to the south of Gloucester could be re-engaged.
“The communities had lost their way,” recalls Gale, now a youthful 61. “People were no longer using the hill for recreation while jobs and health continued to be a problem.”
That assessment pointed Gale back in the direction of the far-sighted, but improbably complex idea of developing land just a few miles further south for what was then called a ‘Service Station’ on the M5.
Driving force Mark Gale at the Gloucester Services
Roadchef, one of the big players, had looked at the site back in 1994 so Gale knew there was potential. All he had to do was find partners to stump up the cash and convince farmers to sell the land.
The modern-day motorway knights arrived in the shape of national funding from the Tudor Trust and local money from the Summerfield Trust. Gale talked the farmers into selling by emphasising the benefits to the local community, chaperoned the project through planning and then set about finding the right partner for his vision.
“We wanted to show that local communities can create a significant business, a business that would bring value to producers and customers as well as provide jobs and support for people who needed the help,” says Gale.
Two hundred miles north, at Tebay on the M6, the Westmorland Family business was already doing just that. Their story began in 1972 when John and Barbara Dunning, Cumbrian hill farmers, set up Tebay Services when the M6 cut though their farm. They opened a small 30 seat café serving home cooked, locally sourced food. The Dunnings viewed the M6 not as the death of their farm, but the beginning of a whole new chapter in how they ran the business. 
“It really was good timing,” says daughter Sarah Dunning, who is now chairman of a business that has six outlets across the country. “We were thinking about the future and along came Mark with his slightly unorthodox, but very exciting, idea.”
With Gale as the CEO of the Gloucestershire Gateway Trust, a registered charity specifically designed the push through the Services project, and the Westmorland Family on board as the business brains the site opened for business in May 2014 on the northbound side and southbound a year later.
The partnership enables the Trust to benefit from a percentage of sales which go back into the community. But it is not just about charitable donations; it is a more fundamental way of connecting business and community for the benefit of both.
“We both get more out of it than we could generate on our own,” says Gale. “There are 350 staff here, 98 per cent of them from Gloucestershire and 22 per cent from the target communities that kicked off this project.”
With its distinctive ‘eyebrow’ architecture, and a grass roof, it pushes against the norm of the busy-busy, rush-rush feel of many motorway services. There is, for instance, very little signage and absolutely none outside the main building. “We had an advantage building from scratch,” says Dunning. “And we wanted to give a bit of calm. I think that’s what people want when they pull off the motorway.”
And calm they get. Plus enough toilets to accommodate a coach party, freely available showers and even a pond with ducks to contemplate while sipping your ecocoffee. Inside the spacious building 160 local suppliers stock the shelves with everything from meat, cheese and fish through to bread, ice cream and crafts.
The Trust works in partnership with local charities including The Nelson Trust, Play Gloucestershire, GL Communities, Fair Shares Community Time Banks and All Pulling Together Community Association in Stonehouse and Gloucestershire Wildlife Trust.
Last year marked the 10th anniversary of Gloucestershire Gateway Trust and each of the local charity partners received grants directly from Gloucester Services profits. The promise of a guaranteed annual income from Gloucestershire Gateway Trust and Gloucester Services partnership will enable the charities to plan ahead and continue their work.
The landscaped services building – not a sign in sight
And what does everyone make of its success? “This site is twice as busy as Tebay and we continue to keep very firm sight of our social objectives and business objectives,” says Dunning. “This was a project many years in the making and it is wonderful to see it up and running doing what it was designed to do.”
And Gale, a former UK Social Entrepreneur of the Year who has pioneered community businesses and business community partnerships, is still seeing clearly. “Everyone who comes on a visit I make them walk up to the top and view the landscape from the Cotswold hills to the Severn Valley with Gloucester in between. There are the people we are really serving. It’s a different way for business and charity to work together but it just works.”
Last word, though, with a family from Manchester who were enjoying the sunshine ‘Welcome Break’ on their way to Devon on holiday. “We just stopped for a break thinking it would be the usual Greggs and Costa,” said dad, between mouthfuls of wild boar sausage roll, “but it is refreshingly different, so we’re staying for a bit.”
They are not the only ones…

From making pies in the farm kitchen to a £2m business

THE PIE LADY: Deborah Flint at Cinderhill Farm
JUST like on one of those TV ‘lifestyle’ shows, Deborah and Neil Flint left behind their jobs in fundraising and IT and started a new adventure on a farm in the furthest reaches of Gloucestershire just a few miles from the Welsh border near St Briavels.
That was seven years ago and having never farmed before, the Flints took a short course before they embraced the rural lifestyle at Cinderhill Farm in the Forest of Dean named after the ash black soil around the farm.
The land had not been a working farm for several years and the couple restored the land to its former use, installing water harvesting systems and other eco measures to sustain the running of the farm. They are dedicated to keeping traditional native breeds including Black Welsh Mountain sheep and British Saddleback pigs.
However, hit by the financial realities of farming, they realised extra income was needed and in February 2013, Deborah began to produce pies in their farm kitchen. Within six weeks, the production unit for pies and sausage rolls was moved out of their domestic kitchen into the ‘Pie House’, one of the outbuildings on the farm.
Word quickly spread about the products and the ‘Pie House’ has since been through two upgrades. The last upgrade took place in 2015 in response to the success of the produce at Gloucester Services.
The range now includes the Original Cinderhill Farm Sausage Roll of Exceeding Enormity (made with real meat joints; low in fat), the Forest Ridgeback wild boar sausage roll and the Foggy (Forest Oggy, where oggy is another term for pasty).
TASTY: The wild boar sausage rolls made at Cinderhill
Since providing the services farm shop with their first sausage rolls in May 2014 they have supplied over one million pounds worth of products, around £2m at retail value. In an area of rural poverty they now provide seven full time jobs, some part-timers and enough custom for two jobs at the local butcher.
“Gloucester services has an influence way beyond that which can be easily quantified,” says Deborah, 55. “It offers a stronger future for our community and our county.”
Just a few miles from the services the Vaughan family have been farming at Hardwicke Farm, located at the base of the Severn Valley in view of the Cotswold hills, for three generations.
Jess Vaughan knows the 80 ‘Ladies’ all by name and milks them personally every day to ensure they’re a happy, healthy herd. They do not homogenise their milk, preferring to leave all its nutrients as nature intended.
The fresh milk takes just four hours to reach the services farmshop, delivered alongside yoghurt, cream and a creamy, tangy fermented concoction called Kefir, which might just take off after exposure on The Archers of all places.
“Our herd are all individuals,” explains Jess, 37. “But most are more than happy to have a cuddle and actively seek attention. They are allowed to be who they want to be personality wise.
“The name Jess’s Ladies came from the fact that we were struggling for a name for our own farm bottled milk. Then one afternoon I said I had to go because I had to get back and milk the ladies – and so it was done.”
Cinderhill and Jess’s Ladies are just two of the 130 producers from within 30 miles of the front doors and 70 from further afield.


SERVING IT UP - M5 FACT FILE
  • ·         It is the first bee friendly motorway services in the UK. The services roof is seeded with a wildflower and grass seed mix, creating the perfect habitat for the bee population who live in the on-site hive.
  • ·         There is free tap water available reducing the need for customers to buy plastic bottles.
  • ·         Left over cooking oil is recycled as bio-diesel to be used in diesel engines
  • ·         The services employ 350 people, working in jobs as wide ranging as catering, retail, filling station, management, accounts, HR, maintenance and IT
  • ·         Look out for unusual birds with a wildlife spotter sheet created with Gloucestershire Wildlife Trust to help identify species around the services
  • ·         A total of 328,093 cakes, all made fresh on site by teams of bakers, were served in the year to June 2018.
  • ·         There is a well signposted dog walk and free water bowls available at the front entrances

This article originally appeared as a 'Long Read' in the Western Daily Press