Why the French love their sporting heroes – and their newspapers
The reports were gushing, praising Beckham for his part in Ibrahimovic’s added time second goal, and even drawing a cartoon in L’Equipe, still France’s best-selling national paper by a mile, sorry kilometre, despite steep losses lately.
That’s like the Newcastle Chronicle running a Manchester United story on its front, a laughable suggestion. But such is the star power of Beckham that he transcends national and regional differences.
I was surprised to see renowned newspaper guru Juan Antonio Giner have a pop at L’Equipe branding it as ‘not a very good design’ with ‘not a very good future’. It still sells more than twice both national dailies Liberation and Les Echos and provides the sports fan with a daily dose of everything that moves.
Oh, that a publisher in the UK could find a way to sell 200,000 plus copies a day of a sports paper, even given that the Wonderful World of the Internet is supposed to provide everything to all men. For information, interviews, comment and reflection L’Equipe is hard to beat.
FOOTNOTE: L’Equipe also has an 88-page colour magazine free at the weekend. This week’s issue featured an interview with everywhere-man Will Carling. Didn’t see, though, that he was next up on Danny Baker’s Saturday morning Sausage Sandwich Game on Radio 5 Live.