Thursday, February 10, 2011

Editor flogs papers to readers shock

TIRED of the newsroom? Feeling jaded after all those late nights at the coalface of journalism?
Then take yourself off on a life-affirming trip to meet the people that really matter – yes, the dear readers.
Editor of the Brentwood Gazette, Nev Wilson, newly-crowned EDF newcomer of the year, Iain Johnson, and I set up shop today in Sainsbury’s to ‘undertake community engagement’ as the consultants would have it.
And boy did we find some community to engage with. We sold papers, we picked up a couple of stories and we made some new friends.
But, as ever with this life we call journalism, it was a most humbling experience. People generally loved the paper, many didn’t want it because they’d already bought it or had it delivered and one lady even told me she’d read it every week for 59 years and it was her ‘life’.
It is a good paper, witness the newspaper of the year award also picked up at the EDFs, and we try hard every week to keep as many people in the picture with as much as is going on. And in a small town that’s not always easy.
And awards are fine - bring 'em on - but the real rewards are where it matters, in the hearts and minds of readers.

3 comments:

  1. Anonymous4:34 PM

    Have really noticed a change since Nev has come on board. The Brentwood Gazette is always chock full of well-written local stories. Your awards are well deserved! Looking forward to more great coverage of Brentwood events in 2011....

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