Hats off to the Gloucestershire Echo for rushing out the ‘Runners and riders’ special for the next day, a glossy wraparound with the usual paper inside on sale for just 50p as the punters leave the Cheltenham Festival.
But, hold on, what’s all this inside? Oriental massage…Awesome new girls…lap it up at The Blueroom…Chic & Glossy, I take my Time!
On the inside spread there are seven quarter page ads for what we’ll call adult services plus a house-ad for thisisgloucestershire.co.uk. On the front is a strip (ho, ho) ad for the posh King’s School and on the back a fabric shop.
Now I know we all have to cash in while the sun shines, but this naked attempt at opportunism just seems a bit tacky for an otherwise wholesome and enterprising daily regional newspaper.
We’ve all learned to live with the small ads – the Echo has a column and half on page 44 – but these big, bold, brassy colour ads seem out of place.
Perhaps Gloucestershire Media – aka Northcliffe – has a new anything goes policy. Watch this space…
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