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| How The Guardian portrayed their story, with stock picture |
In a piece headlined
‘Media reboot: the real story is the rise of data’, Paul Bradshaw, who heads up
the postgrad courses in data journalism and multiplatform and mobile journalism
at Birmingham City University was quoted: “We struggle to meet demand from
employers wanting students who can analyse data. All news organisations are
expanding in this area.”
Paul, a
long-time standard bearer for teaching the latest technological innovations, cites
a Birmingham story about a planned rise in police patrols and stop and search
after a spate of knife crime incidents. Journalists used data to determine
which areas of the city were most subjected to stop and search. They then
supplemented this with traditional reporting, by speaking to the communities
affected, to give context, the Guardian reported.
Hurrah for Paul
and especially his last observation - speaking to the communities affected –
which should also capture the attention of both academics and industry.
My doctoral research
into the changing nature of editorial leadership tells a different story about
the impact of data journalism in UK regional and weekly paper newsrooms.
Conscientious yet uncontentious
In my 25
years teaching journalism I’ve found students to be a conscientious yet
uncontentious bunch, happiest copying a quote from an online handout rather that
actually having to speak to someone, either on the phone or, God forbid, in
person. Hacking around on a computer for stories is just up their street.
New recruits
are technically fantastic, one editorial director told me for my PhD research. “But
I’m often disappointed they don’t have that innate love of breaking a news story;
they don’t get that excitement from something breaking. They can craft it for you, they can give you
a lovely edited video package, but do they have the love?”
Another reflected:
“I see sometimes where people are jumping up and down because they’ve done a
bit of 360-degree video and it’s like yeah okay but…you’ve spelled somebody’s
name wrong in the intro. Don’t lose sight of the basics and don’t let the
technology dictate the story, let the story dictate how you use technology.”
Perhaps the
universities are trying a bit too hard. “One of the things you get at
university is usually state of the art equipment. Sometimes people come to us
and they finish up working in an office which has still got an outside toilet
and old equipment, and you can see the shock in their faces,” said another
editor.
“Sometimes they
are not fully prepared for the commercial realities and I don’t think they are
necessarily prepared for the workload either because we do demand a lot from
people these days.”
Passion and hunger
And key
skills when recruiting? “We’ve met people who are really good at social media
but are terrified to pick up the phone," said another editorial director who has responsibility for hundreds of journalists. "Verbal
communication is a core skill as well so as being able to use all these digital
skills, so I look for passion and a hunger and then excitement about why they
want to come in the job. I think the
rest we can just about teach.”
Don’t get me
wrong. I love it that uni course directors are continually updating their
offer. And I know that a job in the regional press is not what everyone is
aiming for. But I desperately hope we do not lose sight of those traditional
skills of finding people who have something worthwhile to say and getting them
to talk about it.
Perhaps last word should go to Simon Hinde, programme
director of journalism and publishing at the London College of Communication, who is also quoted in The Guardian, saying: “The
key thing is to allow students to develop their own authentic voice. Nobody
knows what jobs today’s postgraduates will be doing in 10 years’ time.”
2029? Bring
it on…
